Content writing is the art of churning out literary content to a target audience. Plough through this article to know more about what it takes to become a successful content writer.

Content Writing Courses

Do you believe you have what it takes to emulate your favorite author and churn out page turning novels just like he or she did? Well, writing a novel or even a short story at first glance may seem easy, but the fact is that it’s not. Writing is not as easy as most people think it to be. It requires creativity, a vivid sense of imagination, a keen sense of observation and the ability to transfer thoughts into attention grabbing words. If you have been nurturing a dream of becoming a great writer, then a course in content writing or creative writing can actually help you turn your dreams into a reality. However, it’s just not the course that can help you turn into a stupendous writer. What really matters is the sensible application of what you’ve learnt and your innovativeness with the written word. Also what matters is your ability to capture the attention of your reader, in fact, this is what matters most. Read on to know more about it what it takes to be eligible for a course in content writing, career prospects, and the best institutes to graduate from with a degree in the same.

Career In Content Writing

Although most people who’ve been fortunate enough to receive formal education can come up with swashbuckling pieces of literature, a course in content writing can still help polish the diamond in the rough. To be eligible for a course in content writing a candidate must have passed the Higher Secondary or 10+2 examination in arts to apply for a bachelors degree course in creative writing or content writing. To be eligible for a masters degree in creative writing, an individual should be a graduate in English, comparative literature or any other related subject. However, here it does not matter if the individual hails from a commerce, science or arts background. As long as he/she has the desire and the marks for backup, he/she can always apply for a course in content writing.

Details Of The Course

A course in content writing will focus on what it takes to become a capable content writer. A lot of attention will be given to the nuances of what it takes to become an expert at providing content to websites in particular. The course will help the student gain information on how visitors read pages on the web and search engine standings. The student will be trained to identify the goals of content writing and the art of writing and knowing the target audience. Light will be thrown on common mistakes made by content writers, framing grammatically correct sentences and on how to demarcate oneself from competition. Some courses even draw the student’s attention to page layouts, creativity without overdosing on the same, and methods of tracking and analyzing web analytics.


A content writer can specialize in a variety of fields. Most content writers prefer and are specialists in writing for the web, but the rest break out into the numerous options available for a content writer. Content writers, apart from writing for the web, also specialize in corporate communication, copywriting and technical writing. Some content writers even branch out to newspapers, magazines  and specialize in writing for the same, At the end of the day, a outstanding content writer can always modify his/her creative abilities to match the task on hand.

Career Prospects

With the progress of the ‘World Wide Web’ and the number of users on a particular web page at any given time, the horizon for a content writer will always be lit by a bright and promising sun. A content writer with the right degree and the right experience against his/her name will find it easy to land a job as a writer at a web-based company, a newspaper, a magazine, an advertising agency or even a big corporate. The content writer’s job profile, without the question of doubt, irrespective of the nature of the job, will always revolve around the written word. Content writers are also a rare breed and are paid pretty well. For those who desire to establish themselves as serious content writers, the future can be promising and maybe even ‘brighter than a thousand suns’.

Some Of The Best Institutes Offering Courses In

  • Xavier's Institute of Communication, Mumbai, India
  • Ball State University, Indiana, United States of America
  • The British Council located in India’s major metropolitan cities
  • University of Florida, United States of America

More in Career Options